Stop the Cadbury import ban
1 companies
The Hershey Company successfully banned the import of authentic Cadbury and several other brands of UK chocolate, when it settled a suit in which it barred importer LBB Imports (formerly Let's Buy British) from bringing the chocolate brands into the United States. LBB sells wholesale to small shops catering to ex-patriots, as well as to specialized candy shops. Hershey bought the rights to sell Cadbury in the United States, but does not use the same recipe. Authentic Cadbury uses milk as its first ingredient. UK law requires that products called chocolate must contain 20 percent cocoa solids, while the American products contain only 10 percent. Many of the export shops have been selling Cadbury for longer than Hershey has had the license to sell the brand.
Hershey's candies, which include Reese's Peanut Butter Cups and York Peppermint Patties, are generally sold as impulse products at the front of drugstores and supermarkets. By contrast, the genuine Cadbury products are sold exclusively in specialty and import shops. So, the shopping habits of the target customers are extremely different, and the brands do not compete.
In addition to barring the import of Cadbury brands, Hershey has barred the import of Nestle's Toffee Crisp because it has an orange wrapper with yellow writing like Hershey's Reese's Peanut Butter Cups, and Nestle's Yorkie because its name is similar to York Peppermint Patty. The products themselves bear no resemblance to the Hershey products, and again, the shopping patterns of the target customers are very different.
This ban disproportionately affects small shops, many of which will go out of business if they can't sell the Cadbury products in particular.
The goal of this campaign is to force Hershey to rescind its ban on the import of British chocolate, forming a new agreement with LBB that will be mutually beneficial.
Campaign organized by:
Interested in improving the campaign? Become a moderator