This campaign aims to educate consumers about the seafood products that they purchase. Some companies take environmental and animal welfare issues into consideration when fishing or harvesting from the ocean. Others do not. Support the companies that do and don't spend your money on companies that do not!
Unsustainable fishing, or overfishing, is when fish stocks have been depleted to unacceptable levels. This occurs when fish stocks are managed inefficiently and without respect to long term sustainability.
Overfishing can result from a number of factors, mismanagement of fish stocks, illegal, unreported or unregulated (IUU) fishing, subsidization of fishing fleets that results in overfishing or many other number of reasons.
For more information:http://en.wikipedia.org/wiki/Overfishinghttp://overfishing.org/http://ocean.nationalgeographic.com/ocean/critical-issues-overfishing/http://worldwildlife.org/threats/overfishing