Full size Shampure hand & body wash and aveda men grooming clay wrapped in green leaf
FATHER'S DAY IS JUNE 16TH
Enjoy 15% off gifts for him & more*
No minimum spend & pick a free gift at checkout, when you spend £79+.*

*Until 16.06.2024. Exclusions apply. Full T&Cs here.

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

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Aveda for men

invati menTM & pure-performanceTM

Formulated for male scalp & hair concerns such as thinning,
irritation or dandruff.
Shop trending hairstyles from the runway.
scalp solutions
96% said their scalp felt less sensitive
Scalp care like skincare: improve the look and feel of hair from its source: the scalp. Scalp care like skincare.

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NEW be curly advanced

Improve curl definition by 89%

Our new curl & coil formula for game changing results.

Shop trending hairstyles from the runway.
Find your type:
The coily, curly or wavy hub
Learn how to treat & enhance curly hair from texture experts.
Shop Antonia's curly hair essentials

"I'm obsessed with
the masque."

ANTONIA GENTRY, ACTOR
Check out Antonia's go-to-curl products, including
be curly advanced intensive curl perfecting masque.

Now trending
NEW be curly advanced

See the difference with be curly advanced

See the difference when using be curly advanced

MODEL CURL TYPE: 4B/C

Before: Unwashed hair.

After: Results with be curly advanced co-wash,
intensive curl perfecting masque,
curl perfecting primer,
and coil definer gel.

See the difference when using be curly advanced

MODEL CURL TYPE: 3C

Before: Unwashed hair.

After: Results with be curly advanced shampoo,
intensive curl perfecting masque, curl perfecting primer,
curl enhancer cream
and coil definer gel.

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Plant-powered hair care rooted in nature

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*Hair care is 90% naturally derived on average using the ISO standard 16128. From plants, non-petroleum minerals and/or water.

*Laboratory testing on tresses. 

1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2023 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.