This campaign is designed to allow consumers to easily boycott any company that tests on animals, outsources to other companies for testing, funds testing, or uses animal products or by-products, whilst also suggesting vegan-friendly and/or cruelty-free companies for you to switch to. Due to the fact that vegan and cruelty-free certifications charge a fee for using their logos on products, it can be difficult to easily determine how ethical a product is. This campaign will make it easy to trace the ethics of your products right to the parent company, to ensure your money is going to someone who deserves it.
If you are interested in finding out more about animal testing or the use of animals for food and other purposes, watch the documentary 'Earthlings' for free online at http://earthlings.com/
As of now, the campaign is relatively comprehensive and includes major companies that are known to test on animals, or exploit them in other ways such as for their skin and hair. I'll be updating the campaign to include all companies on PETA's animal testing lists, as and when I can.