Thetobacco industryprofits from youth smoking andits survival depends on marketing to school age children.
More than a million cigarettes are smoked each day by school‐aged Canadians.
Less than 1 in 10 cigarettes smoked by young people is smoked by a young person who identifies ‘native brands’ (contraband or untaxed cigarettes) as their usual brand of cigarettes.
Provincial and federal governments collectively receive $83 million a year in revenue from tobacco taxes on cigarettes smoked by young Canadians, representing about $380 for each of the 220,000 young Canadian smokers identified in the survey.
The most commonly smoked brands, representing three‐quarters of the cigarettes smoked by young people, are manufactured by multinational tobacco companies.
Based on Health Canada’s estimate that tobacco companies make $4.43 in profit on each carton of cigarettes sold, and that retailers make $3 on each carton of cigarettes sold, industry revenues that result from young Canadians smoking totals $12 million per year.
As Canadian youth reduce their usage of tobacco products, industry is refocusing their attention on countries with little or no tobacco regulation, with the expected result of a major health crisis in 3rd world countries in the next few generations.
Helpto defeat Big Tobacco by avoiding products associated with thisindustry